What is a SEO plan?
Search Engine Optimization is the process of getting visibility in organic search results on search engines. It is important for solopreneurs, medium small businesses and enterprises. The information provided here can be used by individual freelance digital marketing agencies and digital marketing companies who wish to carry out SEO activities. For SEO, you must have your websites for implementing SEO.
SEO plan is a sequence of steps undertaken to bring in elevations in your company rank in search engine result page. Deploying this, you can take advantage of being found by more number of people than at present. This plan prepared by Softtek solutions, will help you obtain desired results.
SEO plan is a combination of-
- Keyword plan
- Content plan
- On page plan
- Off page plan
- Local business plan or local SEO.
All these elements combined together and properly planned at each step will help you through your SEO uplifting in rank.
What are the elements of a SEO plan?
For an SEO plan, you should claim over your digital presence. Your digital presence is justified by your company website. Then the further proceedings are carried out.
Keyword research and plan
- Keywords are queries put up by the users. Users put keywords on the search engine to find an answer. Keywords are the base of search engine optimization plan. Based on keywords, search engines like Google, Yahoo and Bing show results. The rankings of the results are consequences of
- For instance, we want to search about restaurants in Houston. There are a list of possible keywords. They are
- Continental restaurants in Houston
- Mediterranean restaurants in Houston
- Top 10 restaurants in Houston
- Top 10 cuisines in Houston
- Houston restaurants
- Brunch restaurants in Houston
- Vegan restaurant in Houston
- Keyword research is an important research to be done. Keyword research helps you locate the best possible keywords searched on internet. This is of utmost importance. It is because, this determines the rank of your site. It is the process of segregating and selecting top keywords. These keywords will keep your site, the most visited on. It also depends on the relevance of the content in your site.
- There are different keyword research tools that are available online. These tools help you find the best keywords for your site. These keywords, in turn, increase your rankings. Some of them are- Google AdWords, keyword everywhere, Ubersuggest etc
- Keyword plan consists of the following:
- Primary keywords- These are the frequently repeated keywords.
- Secondary keywords- These are the keywords which are less important. They are specific for the content of your site.
- Long tail keywords- These are the highly specific keywords the users look for.
Competitor analysis
- Initially you have to check for desired keywords. These keywords should be incorporated in their site. You can check for the competitors and potential competitors. then, you must find out what makes them stand out. Their keywords and content style is the major factor.
- You can then search for these keywords you found. These keywords from the competitor site will tell you what is the x- factor about them. Then you can proceed to find the universal set of keywords to be used. A decent search engine like Google can help you out.
- Then you have to find out the top results for the keywords. The SERP( search engine result page) shows you the desired output. You can then select 4 out of them and start working
- There are SEO tools like – SEMRush, Ahrefs, MozBar. These tools will help you optimize your ranks in search engine results.
- SEMRush- It is an agency which deals with SEO, PPC, social media and video advertising research. This tool can help you optimize your page rank. Keyword research is an accomplished activity at SEMRush. URL- https://www.semrush.com/
- Ahrefs – It is a toolset for fixing SEO problems and marketing requirements for Big Data. They are definitely the go- to for competitor analysis. They provide you with the required SEO tips. URL- https://ahrefs.com/
- MozBar- MozBar is a toolbar for all kinds of SEO related issues. You can resort to MozBar for all the required competitive analysis and showing up your site in SERP. URL- https://moz.com › Products › Moz Pro Overview
- SEO plans will be of implementation when they match Search engine standards. For example, Google checks for best practices you have incorporated in your site. It also deploys certain algorithms. Your site has to be in accordance with those. According to that, your ranking will be decided.
- You can then go of on and off page factors. These factors are the deciding authority for your SEO plan. The On page factors are one time factors for a website. The off page factor is can be altered multiple times depending on usage.
- You have to create a check list of the On and Off page factors. These factors are customized for your website in particular.
Content plan for the website
- Content plan, also called content acquisition plan is the gist. The content comprises of the actual kernel of the site.
- Content types for your website are as follows-
- Landing page: It is the page which shows up after user clicks on your website in search result. Landing pages comprise of the essential elements to draw users. The landing page should be persuasive. It can then help in drawing more and more audience. The audience is what landing pages target at. So the landing page must be relevant too. The relevance of landing page determines the number of clients you make.
- Blog content- Blog content refers to complete information about a particular product or service. The blog takes care of everything that is needed for the customers. A blog content can include various types of media files. These are usually online journals. Blogs are a way to create social relations with clients and potential clients. These are effective ways to draw them towards the company.
- A landing page is very different from a blog. Landing pages are simple web pages but powerful. A landing page is persuasive and has the power to attract customers. Landing pages are relevant in content. On the other hand, blogs contain detailed information about everything. Blogs contain a variety of products and services of the company. They have the detailed description about it. It is not intended for the one time persuasive visit. Blogs are intended to give every information the customers need.
- The content plan comprises of the following:
- Primary keywords– These are the keywords to be used in the site. Primary keywords can be used as frequently as possible. These determine your SEO ranking
- Category– This defines the category to which your content belongs. For example, landing page, blog, service page etc.
- Page URL – It contains the link to the web page
- Content availability– It is an indicator that ensure whether the page has content or not
- Blog On-Going plan– This indicates the number of on-going blogs
- Required blogs– it contains the list of blogs needed as content
- Blog backup plan– it contains the list of plans which might be needed later.
- There is a need for additional content on the website in order to do SEO. Once the landing page content is covered, blogs are required frequently. So there must be a blog acquisition plan.
- There is a requirement for blog acquisition plan in a website. This plan determines the types of blogs. It also keeps track of what all blogs are required and what are constructed. Accordingly, the company will check for what else can be required for the website to be complete.
On Page Plan
- On page plan is prepared for relevance of the content. It is prepared keeping in mind the best practices that a search engine looks for in a website. It deals with the technicalities of the website. It keeps track of the usage of keywords and keyword density. Thus ensuring optimal usage of keywords. It is prepared only once.
- It comprises of-
- Keywords– These are the keywords to be used in the site. Primary keywords can be used as frequently as possible. These determine your SEO ranking
- Secondary keywords- These are the keywords which are less important. They are specific for the content of your site.
- Long tail keywords- These are the highly specific keywords the users look for.
- Page URL- It contains the link to the web page
- Meta tags- These comprise of title of content
- Meta description- This comprises of description of content
- Image alt text- It comprises of images with titles. This helps in finding the images easily. Therefore, titles are necessary.
- Status- it indicates the status of the plan
Off Page Plan
- It refers to all the plans prepared off the web page. It deals with the repetition of activities which need to be done. It ensures the visibility of website or particular pages outside the site. It is a synonym for your presence of link on other websites. This is done to ensure popularity of your page. It can be changed and incorporated at different places depending on popularity of other sites.
- It comprises of Off page activities like-
- Social bookmarking- this is also known as tags. It helps to store your choice of bookmarking web pages from sites
- Local directory submission. Submitting the URL of you websites in different business or web directory locally
- Directory submission. Submitting the URL of you websites in different business or web directory globally
- Image submission- posting your images related to the website along with the url
- Video submission- posting your videos related to the website along with the url
- Pdf and ppt submission- posting your pdf files and presentation related to the website along with the url
- Blog commenting – ascertaining your presence by commenting on blogs
- Guest blogging – putting your content in blogging sites other than your own
- Forum discussion- discussing about certain topics on an online forum
- Profile link building: It helps in creating link and sending or showcasing your link on other sites. It is link- backing or getting linked.
- Website link submission- Submitting your website link in web directories to get linked.
Local seo plan
Local seo plan refers to preparing the aforementioned SEO plan for local customers. These customers will help you gain your territory in digital marketing locally. Local SEO plan gives a small insight to how a proper SEO plan is actually done. After implementing this at local level, you can know its success rate. This further ensures customer satisfaction. Then you can extend the plan to global level.
Why Softtek for your SEO Needs?
- Softtek is a Digital Marketing company based in Houston, Texas. We offer full range of digital marketing services. To know more about our services, you can visit our services page, softteksolutions.com
- Softtek Solutions is a full stack digital marketing agency
- Softtek has a dedicated team of SEO professionals
- The SEO plan described above is part of methodology. We follow it very strictly
- Softtek is customer centric SEO company in Houston
- Softtek has a lot of experience in managing ads and producing results
- Softtek will produce contextually relevant and eye friendly images which will be brand and product friendly
- Softtek team will report the progress of the ad campaign regularly
