What is SEO?
Search Engine Optimization is the process of getting visibility in organic search results. These search results are typical to search engines. There are various search engines like – Google, Yahoo, Bing. But the most popular search engine is Google. SEO is important for solopreneurs, medium-small businesses, and enterprises. This information can be used by individual freelance digital marketing agencies. It can also be used by digital marketing companies who wish to carry out SEO activities. For SEO, you must have your websites for implementing SEO.
What is Website Audit?
First things first, make sure that you have a website. A website is a place where people can find you online. For you, it is a necessity. You have to create an online presence. And your website assures your online presence.
Secondly, you must have relevant content. The relevancy of content is a must. You must make sure that your website has all the required information. this information will help people find you. It should not have any useless details. People search for keywords which must be present. These keywords help you get found.
Even after that, your work is not completed. You have to adopt proper SEO practices. It should adhere to proper rules. It should contain all the qualified keywords. It must contain the most searched keywords. Therefore, increasing its rankings. These keywords play an important role in SEO activities.
It must go through all the SEO practices. A good SEO practice ensures easy availability on the internet. The SEO practices must comply with all the rules. This assures a good rank in a search engine like Google
To keep a check on this, auditing is important. SEO auditing refers to the critical analysis of website SEO. It helps to keep a check on keywords and good practices for proper website ranking. This must be done on a periodic basis. It helps to regularly keep a check on your website.
Auditing refers to independent and systematic reviewing. It is a typical examining system. Here, the subject of auditing is the website. SEO Website auditing refers to complete analysis of your website. This analysis involves everything related to your rank and visibility of a website. This is necessary for generating traffic. It checks all the drawbacks of your website. You can detect why your website is not getting enough traffic. You can, therefore, know the reason for less traffic and improve. This improvement will help you in getting more traffic. It gives you a reason why you are generating fewer leads and sales. You can, therefore, check for the leads and sales through the website. Then you can implement your strategies.
Website SEO Audit checklist:
SEO auditing checklist refers to a list of procedures to be followed. This checklist or procedure helps in the proper analysis of the website. There are a few steps you must follow for a Website SEO Audit. It is a checklist you have to achieve. It consists of 16 parts-
1- Check the unique and single version of your site which is browsable
Check for the ongoing issues. These are bigger issues that might be restricting traffic. This may be a cause of less traffic going to your website. These problems need to be eliminated in the first place
2 – Initiate the process of website crawling
Website crawling refers to accessing the website by search engine nots. These robots access the content of your website. They check for keywords to put in the indexing database. This crawling process is necessary to check for rankings.
3- Check the tools provided by Google for indexation problems
Clear useless jargon from the site. After the useless things are removed and the next steps can be taken. By this, the indexing issues can be resolved. Your ranking can go up in index table.
4- check your rank for the brand name of your business.
Go for an on-site SEO checkup done manually. Check for intricate details in on-page issues provided in the crawl report.
You can check for your ranking in the index table. If the ranking is good, then there is no issue. But if the ranking goes down, then you have to take steps. You can go for an on-site checkup. This on-site checkup will help you find the problems related to the website. You can check for the content of the page.
5- Check for duplicacy of the content
Duplicacy is a major issue which can affect the ranking of your site. Depending on the crawlability report, it brings down website rank. If there is repeated use of same data in many web pages, it plunges the rank. You must avoid repeated data in multiple web pages.
6- Get a speed test done with your site to check loading speed
It is very important to check the speed of your website. If the speed is low, users tend to get bored. They, therefore, won’t visit your site. With such low speeds, search engine degrades your rank. So, speed is a major factor.
7- check for data errors dealing will structure of data
The focus is on revealing the problems. Structural problems depend on HTML code of the site. These problems are easy to handle. These problems can be subdivided into approachable problems. After identified, these can be worked on. Thus, they can be removed.
8- Check the organic data traffic of your site
Analysis of search traffic is done here. This search traffic should be found out. This determines how many people visit your site. If the number is less, then there is some problem. You must take care of all problems and eliminate them. This way your audience can be targeted. They can come back to you and visit you for their requirements.
9- Make sure that the rankings are going the right way
You can then check for your ranking. Your ranking should always make an upward movement in the index table. This will help you gain more traffic.
10- Find the ranking of a page in heavy volume keywords. Then, analyze the site for the backlink profile
Depending on highly used keywords, your website must rank higher. You can then check for backlinking of the site. Backlink refers to all the incoming links present in your site. Backlink plays an important role in SEO audit. Backlinking gives you the record of your and competitors backlink. It lets you know about your backlink building. It tells you about your competitors’ backlinks and backlink profiles. It gives a detailed information on the domain you are working. This plays a major role in your website ranking. This ranking is essential for us. This is the reason why auditing is carried out.
11- Check for broken links and fix them properly
This step refers to checking of content. A complete review and examination of content are done. If we want to improve our leads and sales, we have to make our site presentable. It is possible only if your site is to the point with its content.along with that, there must not be incomplete content. Every content must have a background. It must also lead to something beneficial. In this content, only relevant content is allowed to get space. useless content needs to be removed. This useless content might be responsible for the concentration of less traffic. The content plays an important role in SEO. Therefore, it must be taken good care.
12- Content Gap Analysis is done before the full content audit is done
Content Gap Analysis is a strategy incorporated to outrank your competitors in the market. This focuses on finding important details not present in the website. In other words, it checks for the absence of important details. When you find out what important details are missing, you can add them later. This will give you a whole different experience then. The missing content can account for a good deal of traffic you were missing. This is what content gap analysis does. You have to make a list of things to carry out a content gap analysis. These are a few things you can do:
- Prepare a goal list
- Check for the target audience
- Usage of new and relevant keywords
- Concentrate on conversions of leads
- Check for a gap in your content
- Get the tasks ready to follow
- Define tasks to carry out for filling gaps
- Prepare a list of priorities
- Review your web content.
- Check your competitors’ content
- Find out the differences and check important details
- If something is missing out, keep a note of it
- Analyse the content from SEO perspective
- Use all the missing information in your website.
- Your, website is replete with the content.
Website SEO Audit Technical Analysis
Technical analysis refers to achieving visibility by making technical changes. These technical changes play an important role. It refers to expert web analysis of your content. It refers to the factors on which a search engine ranks you. Therefore, you must keep in mind the ranking criteria. This ranking criteria given by Google or Yahoo can increase your ranking and thus traffic. The analysis does a complete research on platform and architecture. This ensures that search engines go through your website properly. Only then, they will be able to make a good ranking of your site. It includes technical details like:
- Visibility of content
- Navigation problems
- Platform problems in the website
- The architectural problems like the structure of the website
- Issues relating to URL
Website SEO Technical Analysis is the foundation of your SEO program. This ensures the longevity of the website. It ensures removal of technical issues in the website. Therefore, it plays an important role in Website SEO auditing-
Technical SEO Audit
- Indexation analysis
The index refers to a database of the search engine uses. In this database, it keeps a record of all the websites. This is an important record. You have to ensure your presence in this database. This index keeps data of keywords and searches terms. Then the search engines deploy their algorithms and find the keywords. If the presence of relevant keywords is there, then your rank improves. The index includes almost everything like URLs, images, texts, video and HTML codes. Based on these indices, the rankings are determined. Now, you have to do a complete analysis on this index. This will lead you to produce results. Once you figure out the drawback, you can improve. So, this analysis is an important technical analysis.
- Status Codes
Status codes are used for server-client communication. These codes tell you how efficient your website is. When a user clicks on a website then the browser asks for information from the server. This is called an HTTP request. Then a response is sent out by the server. For example, you get Error 404 page not found. If this is a situation, then you have to be aware. Your server must send out valid data to the client. This makes sure that user gets what he wants. Only then, they can come to you. Thus, status codes should give responses.
It is a process in which your website redirects to another site using a particular HTTP protocol. It is a method of transferring the user and search engine to a very different URL from the current website. It sends you to a different site. Commonly used redirects are- 301, 302 and Meta Refresh. 301 refers to a permanent move. redirection 302 refers to temporary move. Meta Refresh refreshes the URL. it works on page level and not on the server level. You must adopt the best practices to use redirects in your site. This will ease your work. It will also give a gateway for the users to navigate properly.
- Page Speed
Page speed refers to the speed of page load. It is the time in which page is loaded in the site. It means the time taken for a page to get to the client side from the server side. It tells you how long a page takes to get loaded.
- URL Structure
URL structure refers to the structure deployed by the URL. it is important because it helps in indexation analysis. It gives you a place in the index of the search engines. This will help in search engines identifying you. Based on the availability of keywords, search engines find you. Then ranking is done by these search engines.
It instructs the web robots to crawl in your site. These robots are search engine robots. The search engine robots evaluate your content by crawling. They check for all the details present in your website. They check for keywords and add you to the index. They access your content and index them. This further helps the user find you. The index is the database where all sites are placed. Thereafter, the ranking is done.
- XML Sitemap
Sometimes, it happens that the crawling function is not done properly. The search engine robots are unable to access your site. They may also find trouble in accessing particular keywords. In that scenario, XML sitemap is used. When your important web pages of website don’t get the attention, this is used. XML sitemap gives out the important pages of the website. Thus the search engine robot searches for those pages. It helps the robots to understand the structure of the website. Then your website can be easily accessed. Therefore, indexing is done properly
- Canonical Tags
Canonical tags tell the search engine about the web pages. They tell the search engines about the most important web pages. They represent a URL which carries the major copy of important web page. It is a way of telling, which page should appear in search results. Thereby, giving you a choice of representing your page.
Duplication refers to multiple copies of the same content. It is not considered good. When you have the same copies of data in many web pages, the content is redundant. This does not lead to diverse information. The user gets the same information again and again. This has a huge impact on rankings. The ranking usually lowers down. With the increase in duplication, you do not appear with relevant content. This content lowers your rank.
It is the measure of crawling. A search engine has its robots. These robots crawl or access your website. This done deploying a certain set of algorithms. So the search engine checks for your content. This is called crawlability. The crawler or robot is also called spider. It helps in indexing of your website. This crawler checks for keywords and searches. After the search is complete, it puts you in the index table of the search engine. Thus your website must enhance crawlability.
- Legacy Domain Issues
If your website is an old one, then a lot of changes have to be made. A lot is changed and evolved nowadays. The SEO practices are changing dynamically. The domains like “.co” refers to the company. This domain plays an important role in your website. Your domain indicates your organization type. You have to update your URL if required. There are good practices that can improve the legacy domain issues.
- Off-page Analysis
Off-page analysis refers to the analysis outside the website. This is responsible for your search engine rankings. It refers to other factors like the website popularity, relevance of data etc. It refers to how good your website is, the trust it builds in users. The quality of content is a determinant factor in off page analysis.
- Mobile SEO analysis
SEO has different roles to play when it comes to different platforms. According to Moz, 60% of users in the USA, use internet on mobiles. On mobile phones, SEO works differently though the concept remains the same. The accessibility differs in mobiles. The use of the website in mobiles creates a difference.
- International SEO analysis
International SEO refers to SEO techniques deployed globally. It helps to create a target audience all throughout the world. International SEO deploys all concepts of SEO for a larger group of people. With that, the rankings and other factors create a difference while analysis is done.
Website SEO Audit Tools:
Google analytics is a provision made by Google to analyze trends. It analyses SEO trends over the internet. It gives a report on website traffic and keeps track of current trends. It is a free tool which helps is web analytics. It is also used for marketing purposes.
It is free of cost service rendered by Google. Developed by Google webmasters, it helps in checking indexing status. Using this, you can enhance the visibility of your site. It helps you find your place in the overall rankings. Thus it can help you inspect your problems on the website. You can analyze the problems using this tool and incorporate changes.
It is a tool offered by Google which tests the speed of a website. It does it quickly and easily for user convenience. It gives you an instant report by analyzing your website. It also tells what is bringing down the speed of the page. Thus, you can easily spot errors and make your page fast.
This is a tool for the architecture of the website. It helps the user to prepare a proper structure. It helps to modify, develop and structure the codes of the website used as HTML codes. It tests the structure of the website. It gives you a complete package of overviewing your website.
It is a tool which helps in gathering search traffic for your website. Apart from that, it does many other things. It monitors your website, checks for issues, does competitor analysis etc. It brings almost everything at your doorstep. It is a perfecting tool for your website. It gives you a trial pack of 7 days. This will give you an insight into their working. So, it gives you a hint of convenience. If you like it, you can take up their services.
Copyscape is a plagiarism checker tool. If you want to check your content to be free of plagiarism, you can use this. This is a free tool which helps you compare other contents to cross-check with yours. This way you can ensure that there is no duplicity of data. It gives you the list of discrepancies. You can check for it in your content. Then you can keep making changes to suit your content.
SERP simulator is a tool that helps you get an insight of how user search page looks like. It evaluates user queries and shows an organic listing. It gives you a view of your ranking in web search when the user types a keyword. In that way, you can check for your rank. If your ranking is good, you are ready to go. But if your ranking declines, you can work on your issues.
It is a tool that enables word count in a webpage. It helps you find the number of words on any webpage. You can randomly take any webpage and use this tool. This will tell you the number of words in that page. It helps you analyze your web page firstly. On a higher note, it helps you analyze your competitor’s web pages also. It helps you check for your drawbacks. You can easily draw comparisons using this tool.
Why Softtek for your website SEO Audit?
- Softtek Solutions is a full stack digital marketing agency based in Houston, Texas.
- Softtek has a dedicated team of SEO professionals.
- Softtek is a customer-centric organization.
- The softtek team will plan periodic website SEO audit for you and report SEO Website audit results in a way that is understandable to you and your team
- You can rely on every kind of digital marketing needs as well.
- We provide a proper SEO Website audit service for you. Our team will prepare the best plan applicable to your website.
- We offer personalization on services. This will help to bring out the best in your site.
You can contact us at-
www.softteksolutions.com or via email or phone for all your SEO needs. Because your service is our priority.