Search Engine Optimization

These are activities of improvising a website's search engine rankings. These enhance the visibility of a website in search engine’s results pages. Search Engine Optimization may focus on varied search results like image search and video search. SEO involves adding quality content and coding to a website.


How does SEO help?

Are you aware of what an SEO campaign can achieve? You must first understand that it isn’t magic. It helps you to complete the checklist of marketing principles.

Some Interesting facts:

In a survey by Hubspot, 75% of SEO is Off-page and 25% is on-page. There are two key ingredients to boosting your SEO: Culminating Links to make your content stand out in a reliable manner.

  • Focus on the keyword usage for off page and on page SEO.
  • You must spend the time to research the relevant keywords.
  • Make your content valuable. This way you will create a site others wish to connect with.
  • Meta Description is no longer mandatory for SEO
  • Google + is the highest correlated social factor for SEO rankings.
  • The active online presence and unique content show higher in results.

Below are some important aspects of the SEO:

  • Improve the friendliness of your website with the search engine.
  • Enhance the website’s ranking for relevant keywords over a period.
  • Optimize the website’s text content by inserting keywords into the text.
  • Content must be proficient, helpful and entertaining.
  • Successful link building campaign helps improvise rankings.

On Page SEO

It is the enhancement of web pages to rank high on search engines. On page is inclusive of the content and HTML source code of a page. These facts help earn relevant traffic to the website. Our team focuses on the following On Page factors:

  • Meta Tags
  • Title Tags
  • Meta Descriptions
  • Heading Tags
  • SEO Factors
  • Utility Factors
  • URL Strings
  • User-Friendly content
  • Google Algorithm
  • Keyword Cantered Content
  • Internal links and Outbound links
  • Higher definition images
  • Mobile responsive
  • Site speed

Off Page SEO

These are steps taken outside the website to upgrade its status on search rankings. These are measures to create maximum quality backlinks from renowned websites.

  • Essentials of a good Off-page SEO
  • Posting shareable content
  • Social Media Marketing
  • Social Bookmarking Sites
  • Blog directory submission
  • Article submissionTop SEO Company Houston

Houston top SEO Services do we offer at Softtek Solutions?

  • Guest Blogging
  • Social Bookmarking
  • Blog Commenting
  • Local SEO
  • Profile Link Building
  • Off-page factors
  • On- page factors

Why Softtek for your website SEO Audit?

We use the principles of our processes that are effective. It helps our client’s website be relevant, unique and reliable. Google displays links to pages it considers factual and worth ranking. From the marketing aspect, your content must be interesting. Else, you will miss out on the marketing targets. We abide by the content management techniques to help your website stand out.

Houston best SEO company Softtek Approach

Our processes focus on the creation and analysis of the content. Competitive analysis is a part of this process. We expertly research keywords to stay ahead of our competition.

Main elements of our approach are as follows:

1. Content Management:

1.1 Content Development

  • Research topics
  • Keyword Research for topics
  • Assignment of Topics to the Content
  • Writers based on Keywords
  • Guidelines are given to the Content Writer for a high-quality score

1.2 Content Filtration:

Our in-house SEO and Content Management Team create fresh and unique content. The multi-step filtration is a part of this process. The final step is to publish the approved content. This filtration process consists of some basic steps:

  • Grammar Check
  • Content Duplication Check
  • Keyword Density
  • Coverage Check
  • Content Proofreading

We evaluate content using multiple tools such as MOZ and Bruce Clay. The approved high quality and unique content get published.

2. SEO Tools

Top SEO Company Houston, team uses various tools to inspect on-page and off page factors. These tools include Yoast SEO and MOZ. Detailed analysis of competitors is further conducted by these tools.

Houston Digital Marketing Agency, Softtek’s SEO Guarantee

Our team evaluates SEO projects by conducting Website Audit. They highlight the strengths and weaknesses of the website. These attributes are conveyed to the clients before starting the project.

Softtek’s SEO Guarantee

  • Website Audit
  • Keyword Research
  • Strategic link acquisition plan
  • Local SEO
  • SEO Reporting

We enhance the quality of the client’s website to retain visitors. Every website needs recognition and ranking on search engines like Google, Bing etc.

Contact our top digital marketing agency, Softtek Team to help you carve a niche for your website and make it count. Please connect with us for all your SEO needs.

Core Services

SEO Website Audit
Looking for the best SEO Audit Tool to analyze and grade your website?
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Keyword Research
Keyword research is the first step to target for SEO, Google PPC and more.
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The way your page is optimized can have a huge impact on its ability to rank higher.
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Local SEO is the process of ensuring your business is listed and visible to your local audience.
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Off Page SEO
Off-page helps the website to improve its ranking on the search engine results page.
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