Facebook advertising has been the strongest tool for marketing and one of the perennial ways of advertising. Now this company has introduced new combined features to Facebook Lead Ads so as to estimate offline conversions in a better way. Facebook Lead Ads was built with the purpose of reducing difficulty in the hefty opt-in process – it allowed users to register themselves the click of a button instead of having to click through so as to land up in another page and fill out a form. One of the most popular and leading social media platforms, Facebook has just launched a new offline conversion solution for all the advertisers out there. This is being seen as a boon as Facebook Lead Ads will gain a whole new leash of accountability. And this is one of the best decisions which can help the marketers to strategize their ad campaigning effectively so as to extract the best out of it.
Significant Advantages of this are as follows-
Form a direct connection between Facebook ads and results –
Through these lead ads, one can know how many leads a company is getting because of their various types of ad campaigning. But that wouldn’t be enough to estimate how many leads of them are converting to sales. So through this offline data, one can know how many of them are actually turning up into sales and on that basis can optimize their ads. This would enhance the success rate through ads. The companies will now have the advantage of measuring and adjusting their ad campaigns based on real downstream metrics such as a sale in the store or a table-booking.
By knowing where the sales are actually turning up would help you increase the success rate by retargeting the same sect of people. This would help you to increase the sales as the probability of this sect buying your products would be more as they have turned up to at least give your website a chance to serve their needs. Retargeting buyers of a certain category or a particular service will be more achievable and practicable. Also by connecting businesses to their CRM or call centers, the marketers get the attribution and insight they need to understand the non-digital outcomes any Facebook campaigns.
Targeting the high-value customers based on the offline success using custom audiences (A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can present these ads to the audience whom you acquired on Facebook, Instagram, and Audience Network.e is simply targeting this audience.) and lookalike audience (which mean the similar interest showing flock) and excluding in-store purchasers while devising this to find local prospects. Currently, the marketers face various challenges on the conversion path. This includes phone calls, in-person meetings, in-store transactions etc. Now the advertisers can optimize the existing campaign and also create lookalike audiences of lead ad segments using custom audiences. By this one can optimize the ad campaign on the basis of local competition also. There are many other factors which may affect the optimization of your campaign on the basis of outcomes analyzed.
As well the number of likes on your FB page would tell the number of insights you receive. So having a basic page on Facebook pertaining the company and its major outputs is important. Firstly, create facebook page so as to attain these benefits.